Paul Larson founded Larson Financial Holdings with a singular vision: to Empower All to Flourish. What began as a small advisory firm serving physicians has grown into one of the Top 50 Fastest Growing Registered Investment Advisors in the nation, ranked #21 on Financial Advisor magazine’s 2025 list.

Under Paul’s leadership, Larson has built a nationwide platform supporting more than 200 advisors across 30 states and overseeing more than $7.7 billion in assets under advisement. The firm operates as a fully integrated family office, providing clients with a one-stop financial resource that coordinates every facet of their financial lives: from tax-efficient strategies and investment management to legacy planning, real estate, insurance, and philanthropic strategy.

Paul’s mission-driven approach emphasizes stewardship and service. He believes growth should be the result of trust earned through thoughtful planning, white-glove service, and intentional strategies designed to help families thrive across generations.

In addition to his corporate leadership, Paul founded the Larson Financial Foundation, a nonprofit organization that empowers communities across the globe through sustainable business initiatives. The Foundation advances hope and opportunity where they are needed most, and currently has active projects in Cambodia, Tanzania, India, The Philippines, St. Louis, and beyond.

A family man at heart, Paul and his wife, Rebecca, are the proud parents of eight children, four of whom are internationally adopted. His deep faith and passion for service have taken him across the world, from digging wells and building medical clinics in Africa to planting soybeans in Iraq and Sudan. To Paul, flourishing means using success as a tool to lift others, and leaving a legacy that endures for generations to come.

Check the background of this investment professional on FINRA’s BrokerCheck.