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Invest with Strategy.
Grow with Intention.
Research-driven insights and ongoing guidance to keep your portfolio aligned with what matters most.
We design strategies rooted in research, guided by experience, and customized to your goals. Whether you’re building generational wealth, preparing for a major liquidity event, or balancing complex financial priorities, our advisors help you invest with clarity and conviction.
A Clear Framework for Confident Investing
Strong portfolios are built with clarity, not guesswork. At Larson, we help you crystallize your financial priorities and design an investment strategy that reflects your goals, risk tolerance, and timeline. From early accumulation to retirement income planning, our advisors help you make informed decisions backed by experience and disciplined research.
We help you:
- Understand how much to invest
- Choose investment vehicles aligned with your goals
- Prioritize competing financial objectives
- Manage risk without sacrificing growth
- Adapt your plan as life or markets change
This is investing with intention — not reaction.
Our Portfolio Selection Process
Your Goals
We start by understanding what you want your wealth to accomplish, retirement, lifestyle needs, family priorities, and long-term legacy. Through a thoughtful conversation and a comprehensive risk assessment, your advisor helps define your comfort with risk and the path that aligns with your financial vision.
Your Investment Objective
Your goals, time horizon, and risk tolerance shape your investment objective. Together, you and your advisor determine the strategy that fits you best, whether that means a more aggressive, growth-focused approach or a conservative, income-oriented portfolio.
Your Management Style
Every investor has a unique philosophy. Our Investment Committee offers a range of management styles, from passive, steady-allocation portfolios to active, globally tactical strategies. You and your advisor choose the blend that best reflects your preferences and goals.
Your Ongoing Support
Life changes, and your portfolio should adapt with it. Because we maintain an ongoing relationship with you, your advisor can anticipate shifts in your financial situation and recommend updates to keep your strategy aligned with your evolving needs.
Advising Through Every Season of Your Financial Journey
Life rarely follows a straight path. Whether change is planned or unexpected, your investment strategy should adapt smoothly alongside it.
Common inflection points we help clients navigate:
- Career advancements or compensation changes
- Marriage or divorce
- Growing a family
- Purchasing a home or property
- Funding education
- Caring for aging parents
- Business transitions or liquidity events
- Pre-retirement and retirement income planning
- Estate and legacy considerations
Our advisors walk with you through each chapter, offering guidance that blends investment strategy with broader financial planning.
Quarter Investment Updates
Sam Lawhon, our Chief Investments Officer and President of Larson Advisory Services,
offers expert insights and analysis on investment trends and strategies.
Markets rewarded discipline in Q4, but 2026 will demand greater selectivity. Our Q4 2025 Investment Commentary breaks down what drove returns across global markets, why diversification paid off, and where risks (and opportunities) may emerge in the year ahead. From shifting Fed policy and resilient economic growth to standout performances in international equities and precious metals, this report offers clear insights into how our investment team is positioning portfolios for what’s next. If you want perspective beyond the headlines, this is a must-read.
Our Investing Philosophy
At Larson, we believe in transparency. As part of our mission, we want to empower you to make the best investing decisions through education and by sharing the ideas behind our investment management strategies.
We utilize a holistic and strategic planning cycle by focusing on three aspects:
Target
Without a target, there’s no direction. Our first priority is to create a comprehensive plan addressing all aspects of your financial life, including tax, estate, and lifestyle planning. This holistic approach ensures your financial plan aligns with your long-term goals. We begin our strategic planning cycle by setting a clear target, and then factor in aspects like tax strategies, financial planning, charitable giving, and more, to help build a solid foundation for your financial journey.
Customize
As part of our holistic financial planning process, your Larson advisor will help you create a picture of what you want to accomplish. We start with a conversation to gain a solid sense of your ability and willingness to take risks in your investment portfolio. This process includes a comprehensive risk assessment which helps define your comfort levels while on your path to reach your financial goals.
Manage Dynamically
Life and economic conditions are always changing. As opportunities arise or circumstances shift, we dynamically manage portfolios by leveraging our extensive investment toolkit to stay aligned with your long-term goals. We believe it is our responsibility to help clients navigate life’s various seasons smoothly, whether it’s selling a business, buying a home, or planning for retirement. Our advisors are dedicated to guiding you through these changes, ensuring your portfolio remains on track towards your financial targets.
Once we complete this cycle and in consideration of your risk tolerance level, we can allocate assets utilizing different strategies.
Our Investment Strategies
Traditional Diversified
We spread your investments across different assets like stocks and bonds to balance risk and return. This strategy utilizes investment vehicles such as mutual funds and exchange-traded funds. Our investment team is continually meeting with various fund management teams, consistently seeking the best managers for your portfolio. This strategy can be suitable for both conservative and aggressive investors alike and is typically rebalanced annually.
Dynamic
This strategy takes a more tactical approach, seeking to provide the best risk/reward combination possible using a combination of mutual funds and ETFs that represent a wide range of assets classes from US equities to liquid alternatives. The strategy comes in a variety of risk tolerances from conservative to aggressive and is rebalanced as frequently as monthly.
Equity SMA
We offer a variety of different single stock strategies that have different focuses. By offering a variety of different styles of strategies, we are able to better customize a portfolio that fits with your long-term goals.
Custom Indexing
We replicate the performance of a chosen index by individually buying its components, enhancing returns through tax loss harvesting. In this strategy, we are able to be highly customized, excluding certain industries or setting capital gains targets to limit tax liabilities.
thematic sleeves
This combines a core portfolio with theme-based investments like technology or infrastructure, allowing you to invest in specific trends as a compliment to your core investment portfolio.
Synthetic Structured Notes
We create customized investments which can mimic various asset classes or strategies, offering flexibility but also involving more complexity and risk.
Unique Options Strategies
We offer options trading to achieve specific goals. Strategies include selling calls for income, hedging portfolios against losses, and selling puts to buy stocks at lower prices.
Leveraging their combined experience, our Investment Committee considers various factors when building portfolios. Using both data analysis and expert insights, we blend higher risk with more conservative investments to create balanced portfolios aimed at achieving your goals. Our thorough process includes examining global economic trends, conducting detailed investment research, and using data-driven analysis to find opportunities while managing risk.
Strategy Flexibility & Customization
Whether you’re seeking income, growth potential, tax efficiency, or diversification — our strategies are built to work for your life, not just your portfolio.
At Larson, we strive to make investing accessible and understandable. Our goal is to empower you with knowledge and provide tailored strategies to fit your unique financial situation.
Whether you’re aiming for steady growth, income generation, or protection against market fluctuations, our diverse range of investment strategies is designed to help you achieve your financial goals with confidence. Talk with one of our advisors today to learn what strategy can help you on your path to financial success.
Our Clients Most Trusted, One-Stop Financial Resource
“My favorite thing about working at Larson is that I don’t feel that I have had to choose between my career and my personal life. Thanks to Larson, I have the opportunity to thrive in both areas. Larson is comprised of incredible employees across all departments, with one common goal – to empower all to flourish.”
Disclosure
“We have a similar philosophy towards finances and life in general; I rely on my Larson advisor’s advice to guide my financial decisions because I trust and respect him. I have already referred several friends and colleagues to him and will continue to do so.”
Disclosure
“The Larson Foundation has left lasting marks upon Urban K-Life of St. Louis. Their sincere partnership and resources to help develop and nurture urban youth have been genuine, invaluable, engaging, and effective.”
Disclosure
“Larson Financial provided my family with a great sense of peace and security as we embarked upon retirement. The team evaluated all aspects of our financial situation to make sure that every component (taxes, insurance, wills, trust, charity…) was covered.
The expertise that went into developing and pressure testing our individual financial plan is exceptional. We feel confident that our financial future is secure no matter what disaster the future might throw our way. “
Disclosure
explore the heart of
Who We Are
- Mission: Empowering All to Flourish
Larson Financial Holdings exists to Empower All To Flourish and we believe that is best done by focusing on our Colleagues, Clients and Communities by being a one-stop resource for them in all areas of their financial lives. We recognize the complexities that face investors, so we have created a platform that supports over 200 Advisors across 30 states with over $4.6 billion in assets under management and are one of the fastest growing integrated financial companies in the country. - Vision: One-Stop Financial Resource
Since we were established in 2006, we have been striving to provide comprehensive financial planning and sophisticated investment advice to our clients and business owners. We are continually adding to the services we provide because we believe we can best meet our client’s financial goals by offering everything under one roof. Their time is important so providing a one-stop financial resource just makes sense. - Culture: Goal-Oriented, Servant-Leaders with a Warrior Spirit
This is the heart of who we are. It is our belief that good business practices are clearly defined for us by principles of integrity, service, hope, and love. We strive to live out those principles in order to accomplish our mission of ‘Empowering All to Flourish.’ By taking care of our advisors, employees, and partners, we believe this will overflow and enhance our clients’ experience so they too may flourish.