Life Insurance

Circumstances can change at a moment’s notice. Are you prepared? Having adequate insurance is an important tool to help you and your loved ones maintain financial stability through any challenges life throws your way. Larson’s team of experts can help you determine how much insurance you need to make you are covered.   

Let’s start with the basics. Insurance transfers the risk of financial loss from you and your family to the insurance provider. With life insurance, although death is certain to occur for everyone, it is the timing of that loss that is uncertain. All life insurance policies pay a benefit upon the death of the insured. Some types of policies also offer living benefits, which can be used while the insured is still alive.  

There are two major types of life insurance: term and permanent. 

Term insurance is temporary; it ends after a certain time. Terms can be annual, or they can be anywhere from 5, 10, 20 or 30 years long. Premiums are generally less expensive than permanent life insurance. It can be compared to renting: the policy is only active for the agreed-upon term. If you pass away after the term expires, no death benefit is paid to your beneficiaries. During the term, you may be able to convert your term policy into permanent coverage, but that depends on the insurer and the type of term policy.  

Permanent life insurance, on the other hand, is designed to stay in force for your entire lifetime, and there are a myriad of available options. Different products on the market offer various ways to structure the premium payments to fit your individual circumstances and coverage needs.  

Let’s review a few of the more common types of permanent insurance. Traditional Whole Life has fixed premiums, meaning they will not change over the insured’s lifetime. Conversely, Universal Life is a more flexible policy which features adjustable premiums and coverage.  

Many people believe that life insurance only serves its purpose after one’s death, but there are living benefits that can be accessed while the insured is still alive.

 Both Whole Life and Universal Life allow policy owners to take loans from the cash value. Additionally, Universal Life allows withdrawals from the cash value. These are called partial surrenders. They do not necessarily require repayment, but partial surrenders may reduce the death benefit.  

Depending on the type of policy and how it is funded, permanent life insurance gives you the ability to allocate the cash component into market indices or subaccounts. These types of policies include Equity-Indexed Universal Life and Variable Universal Life. These have the potential for higher rates of return versus fixed accounts, however they can be very complicated, and the death benefit is not always guaranteed.  

There are many coverage options available, and these are just a few. Our expert team is here to help you navigate through the process of determining what kind of insurance and how much coverage is necessary for you and your family. We understand the nuances of the different policy options, and we shop the market for you to ensure you can make the best choice for your family’s unique needs. Talk with your Larson advisor today to see how you can diversify your portfolio through a life insurance policy. 

Our Clients Most Trusted, One-Stop Financial Resource

“My favorite thing about working at Larson is that I don’t feel that I have had to choose between my career and my personal life. Thanks to Larson, I have the opportunity to thrive in both areas. Larson is comprised of incredible employees across all departments, with one common goal – to empower all to flourish.”

Lindsey Shannon
Portfolio Data Specialist


Testimonials provided by a current Larson employee. Employee was not compensated to provide testimonial.

“We have a similar philosophy towards finances and life in general; I rely on my Larson advisor’s advice to guide my financial decisions because I trust and respect him. I have already referred several friends and colleagues to him and will continue to do so.”

Stephanie D.
Larson Financial


Testimonials provided by a current client. Client was not compensated to provide testimonial.

“The Larson Foundation has left lasting marks upon Urban K-Life of St. Louis.  Their sincere partnership and resources to help develop and nurture urban youth have been genuine, invaluable, engaging, and effective.”

Dr. J. Sims
Operations Director – Urban K-Life of St. Louis


Testimonials provided by individuals in association with their organization. Individual was not compensated to provide testimonial.

Larson Financial provided my family with a great sense of peace and security as we embarked upon retirement. The team evaluated all aspects of our financial situation to make sure that every component (taxes, insurance, wills, trust, charity…) was covered.

The expertise that went into developing and pressure testing our individual financial plan is exceptional. We feel confident that our financial future is secure no matter what disaster the future might throw our way. “

Randy and Sue J
Larson Financial


Testimonials provided by a current client. Client was not compensated to provide testimonial.

Explore our

Company Values

Our firm provides outstanding service to our clients because of our dedication to the three underlying principles of professionalism, responsiveness and quality.

  • Professionalism
    Our firm is one of the leading firms in the area. By combining our expertise, experience and the energy of our staff, each client receives close personal and professional attention. Our high standards, service and specialized staff spell the difference between our outstanding performance, and other firms. We make sure that every client is served by the expertise of our whole firm.
  • Responsiveness
    Our firm is responsive. Companies who choose our firm rely on competent advice and fast, accurate personnel. We provide total financial services to individuals, large and small businesses and other agencies.  To see a listing of our services, please take a moment and look at our services page. Because we get new business from the people who know us best, client referrals have fueled our growth in the recent years. Through hard work, we have earned the respect of the business and financial communities. This respect illustrates our diverse talents, dedication and ability to respond quickly.
  • Quality
    Our firm’s reputation reflects the high standards we demand of ourselves. Our primary goal as a trusted advisor is to be available and to provide insightful advice to enable our clients to make informed financial decisions. We do not accept anything less from ourselves and this is what we deliver to you. We feel it is extremely important to continually professionally educate ourselves to improve our technical expertise, financial knowledge and service to our clients. Our high service quality and “raving fan” clients are the result of our commitment to excellence. We will answer all of your questions, as they impact both your tax and financial situations. We welcome you to contact us anytime.